Lan Kwai Fong takes home Bronze at Marketing Excellence Awards 2017

The Lan Kwai Fong Group is pleased to announce that they were awarded several honours for their game-changing and innovative ideas at the Marketing Excellence Awards 2017. The Marketing Excellence Awards is all about recognizing talent across the industry. Being the most prestigious marketing awards in Hong Kong, judged by an esteemed panel, it represents the very best of the business. Ending this successful year with a bang, we couldn’t be more proud to have won these incredible awards.

Monster Mash 2016
Having brought Halloween to Lan Kwai Fong many decades ago, Chairman Dr. Allan has seen this event transform into a growing tradition in Hong Kong’s culture. To celebrate the ever-growing scene of Lan Kwai Fong and the mind-blowing events they throw, the group took it up a notch and launched the Monster Mash 2016 app for Halloween. 

lkf wins prized marketing awards for excellence in 2017

The LKF Monster Mash app is an interactive game that puts players in the middle of a rescue mission, helping the protagonist Megabeats find her girlfriend Candy who was captured by the Wicked Witch. Players have to search LKF hotspots in order to track Candy down, all while battling zombies. For each zombie captured, players earned a fantastic restaurant or entertainment offer, and a chance to win Delta Air Lines’ return tickets for two to America.

Needless to say, all of Lan Kwai Fong was chasing and capturing zombies. Besides winning the Excellence in Targeted Event Bronze award for last year’s Halloween event, the revolutionary and interactive ghost-hunting app also landed them the Excellence in Gaming Bronze award.
 lkf wins prized marketing awards for excellence in 2017

BMW Hong Kong – #TakeTheLead

lkf wins prized marketing awards for excellence in 2017
Another creation that caught the eye of the judges was the BMW Hong Kong #TakeTheLead campaign created by the agency LKF Xcite. The powerful video series featured some of the city’s most accomplished men sharing the key elements to achieving ultimate success. Moguls such as Dr. Allan Zeman, Donnie Yen, Douglas Young, Lau Ming-Wai and Rex Tso were driving the latest BMT 5 series with host Geoffrey Wong, discussing what it takes to make your dreams come true. 
lkf wins prized marketing awards for excellence in 2017

All representing the unique parts of the BMT 5 series, each influencer was the perfect reflection of innovation, power, craftsmanship, connectivity and confidence. The campaign was more than just a forceful way to market the new cars, it also empowered and inspired a younger generation to reach their true potential and follow their passion. For this insightful and moving series, LKF Xcite was honoured the Excellence in Branded Content Bronze award.
 

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