Music And Burgers – Beef & Liberty

Beef & Liberty’s success story is about to expand beyond its brilliant burgers and into the cocktail and DJ music arena. They’re opening a new restaurant in LKF’s California Tower in early September which is to deliver the same standard of patties that the brand is famous for, but there will also be superb drinks and DJs playing at the venue. Expect excellent burgers, craft beers, creative cocktails and top music.

“We’re going to amplify the bar with exciting new cocktails and more craft beers, as well as introducing a bigger, bolder bar programme,” says Neil Remedios, group operations director at Beef & Liberty. “When it comes to the drinks, it’s going to be a whole new concept compared to what we’ve done before. We’re developing a dynamic bar menu which will be available throughout the day and night. We know how much our guests love our food and now we want them to love our drinks. If you don’t fancy a whole meal, grab a few craft beers and snacks at the bar.”

The new space in California Tower adds to Beef & Liberty’s outlets in Wan Chai and Stanley, as well as its Shanghai restaurants and its pop-up at PMQ in Central. The LKF spot is to include the familiar open kitchen and modern interiors but it’s also to feature a large central cocktail bar. “We are currently working with designers,” says Remedios, “to reinterpret Beef & Liberty with a fresh direction. We want to remain familiar as well.”

Remedios thinks LKF is the perfect location. He says: “LKF never stops and California Tower is an iconic landmark. We think it’s going to be a great place for our guests to experience Beef & Liberty.” Music is going to be a large element, too. The space will house a DJ station with sets during the evenings and weekends. Remedios says: ”We want guests to enjoy the best hamburgers in Hong Kong with our efficient service and a healthy dose of personality right in the heart of LKF.”

Beef & Liberty
3/F, California Tower, 32 D’Aguilar St, Central
beef-liberty.com/hk

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